The Hollywood Chamber of Commerce holds two trademarks that are important symbols of Hollywood. They include the iconic Hollywood Sign and the world-famous Hollywood Walk of Fame star. (The Chamber obtained these trademarks in 1978 at the time that the Chamber organized a fundraising campaign to save the Hollywood Sign that was in an advanced state of decay. Thanks to the Chamber’s efforts, the Sign was completely rebuilt to modern standards.) Any commercial use of these two trademarks requires the payment of a licensing fee. The proceeds from the licensing program are used to support the Chamber’s efforts to revitalize Hollywood. The Chamber also contributes a portion of the funds to two special trusts – the Hollywood Sign Trust that assists in maintaining the Hollywood Sign, and the Hollywood Historic Trust that helps to preserve Hollywood’s history and voluntarily assists the City in maintaining the Hollywood Walk of Fame.
The Chamber’s licensing program is administered by Global Icons, one of the premiere companies in the licensing field. They may be contacted for further information at:
12400 Wilshire Blvd., Ste. 1400
Los Angeles, CA 90025
Ericka Te Slaa
Director, Contracts & Trademark Licensing