L’ORÉAL PARIS CELEBRATES 100 YEARS OF LEGENDARY BEAUTY BY HELPING TO RESTORE THE HOLLYWOOD WALK OF FAME

NEW YORK and HOLLYWOOD, October 14, 2009 — As L’Oréal celebrates its 100th anniversary of legendary beauty, the L’Oréal Paris brand will soon be honored for its efforts to beautify and preserve a treasured piece of Hollywood – the iconic Walk of Fame which celebrates its 50th anniversary in 2010. On Tuesday, October 20th at 11:30 a.m., the Hollywood Chamber of Commerce will present the world’s largest beauty company with its Friend of The Walk of Fame award. The ceremony will take place near the entrance to the Kodak Theatre at 6801 Hollywood Boulevard, adjacent to the Walk of Fame. Top L’Oréal Paris executives and some of the company’s spokespeople are scheduled to attend the unveiling.

As a Friend of the Walk of Fame, L’Oréal Paris will help fund the Walk’s renovation and restoration, preserving the world-famous Hollywood landmark for millions of annual visitors and ensuring its survival for years to come.

“Many acclaimed actors have delivered L’Oréal Paris’ iconic phrase, ‘Because You’re Worth It’,” said Karen T. Fondu, president of the L’Oréal Paris division of L’Oréal USA, Inc. “As an aspirational brand, L’Oréal Paris appreciates its close association with the entertainment industry, from our long-standing partnerships with our spokespeople to our annual presence at award shows. We’re proud to show our continued support to the community by contributing to the preservation and restoration of Hollywood’s historic Walk of Fame.”

“L’Oréal Paris has stepped up to show support for Hollywood and the Walk of Fame and we are grateful for their contribution. As with any major fundraising effort, we want to publicly acknowledge and highlight their generosity. The Friend of the Walk of Fame award is a fitting tribute and shows L’Oréal Paris’ commitment to help restore the Walk of Fame. I can’t think of a better company than L’Oréal Paris to help with this makeover,” noted Leron Gubler, President/CEO of the Hollywood Chamber of Commerce. “L’Oréal Paris is setting an example that we hope other corporations will follow,” added Gubler.

To further celebrate L’Oréal Paris’ Hollywood preservation efforts and its 100-year anniversary, the company will offer free lip touch-ups by L’Oréal Paris makeup artists to passers-by in the heart of Hollywood on October 21st and 22nd, and $1 gold coupons valid toward the purchase of any L’Oréal Paris product.

About L’Oréal Paris:
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L’Oréal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare and cosmetics – and includes such well-known brands as Preference, Excellence and Féria haircolors; EverPure, VIVE Pro, Elnett, Studio Line and L’Oréal Kids haircare; Revitalift, Age Perfect, Skin Genesis, Collagen, Sublime Bronze and Men’s Expert skincare; and the Colour Riche, True Match, Infallible, Bare Naturale and HIP High Intensity Pigments cosmetics collections, along with a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others.

For more information on L’Oréal Paris and its brands, and to get comprehensive, personalized beauty information from the experts, visit www.lorealparis.com for access to unique content and dynamic interactive features, including the exclusive “Can I Help You” diagnostic tool.

About the Hollywood Chamber of Commerce:
For more than 88 years, the Hollywood Chamber of Commerce has provided leadership, business development resources, networking, and government affairs programs and services to keep the Hollywood business and residential communities safe, relevant and economically vital. Leron Gubler is the Hollywood Chamber President and CEO and Bill Farrar with Andrews International is the Chairman of The Board. Formore information on the Hollywood Walk of Fame log onto www.Hollywoodchamber.net.

For more information on L’Oréal Paris, please contact: Dana Supnick, 212.343.8917 / dsupnick@brandbuildingnyc.com or Alisa Greco, 212.984.4908 / agreco@us.loreal.com

For information on the Friends of the Walk of Fame Restoration Campaign, please contact Global Icons at (310) 820-5300.

For more information:
Visit Hollywood Chamber of Commerce
Email: info@hollywoodchamber.net