Promoting Hollywood

Take a look at the many projects that the Chamber tackled in the past year, and the many promotional programs that we offer our community which few other chambers of commerce can match. We’re working for you every day!

The Chamber contributed $165,000 and worked with the Hollywood Entertainment District to bring back holiday decorations on Hollywood Blvd. The new decorations include special lighting on palm trees that will remain lit throughout the year and which can be color-themed for various holidays.

Chamber members contributed the funds to create a one-of-a kind new Board Room table featuring Walk of Fame stars in the five approved categories. The new table has proven to be a popular visual location for press interviews.

A total of 26 Walk of Fame ceremonies were held, beginning with Gary Senise and ending with RuPaul, that garnered international publicity for Hollywood. A special night time ceremony honored the late Selina and drew more than 5,000 fans, possibly the largest Walk of Fame ceremony ever held. A national television special, “The Walk of Fame Honors,” aired on the CW Network.

The Chamber conducted its annual “Awards Media Welcome Center” at the Hollywood Museum at the Historic Max Factor Building, to welcome press representatives who were in town to cover the Academy Awards.

The Chamber worked with the Hollywood Entertainment District and the City to move forward on a long-held dream to create a wayfinding signage program in Hollywood.

The Los Angeles Tourism & Convention Bureau agreed to conduct an updated study on Visitors to Hollywood to provide data that the Chamber could use to promote tourism.

The Chamber produced its annual Hollywood Guide which was mailed to 10,000 Hollywood homes, with the theme “The New Urban Village: Emerging Hollywood.”

Chamber staff participated in numerous media interviews during the year, discussing the revitalization of Hollywood, political issues, the historic Hollywood Sign and the Walk of Fame.