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OPI Announces Hollywood ‘Holiday’ Collection

Boutique Hotels Being Sought for Hollywood

Hollywood Chamber Of Commerce Hosted Hollywood Business And Tourism Expo

OPI Announces Hollywood ‘Holiday’ Collection
Harris Shepard, Public Relations and OPI Nail Polish recently approached the Hollywood Chamber of Commerce through Laurie Golden of Jacob’s Well Public Relations about an exciting Holiday marketing opportunity. OPI, famous for tying nail color names to fantastic destinations, has chosen Hollywood for its 2007 Holiday collection and they asked the Hollywood Chamber of Commerce to help facilitate initial discussions with Hollywood’s greatest icons.

“This campaign comes at a time when the Chamber’s Tourism Committee has turned its focus towards marketing Hollywood as an end destination,” said Elizabeth McDonald, VP of Tourism and Special Events, “and we are looking forward to seeing what this imaginative company comes up with.”

The businesses that are so far involved in this project include: Grauman’s Chinese Theatre; Hollywood & Highland; Hollywood Roosevelt Hotel; Kodak Theatre; LA Inc., The Convention and Visitors Bureau of Los Angeles; Red Line Tours; Renaissance Hollywood Hotel. If you are interested in learning more about the OPI Hollywood Holiday Campaign, please contact Elizabeth McDonald.

Boutique Hotels Being Sought for Hollywood

The Hollywood Chamber’s Economic Development Committee has formed a Boutique Hotel Subcommittee to research how to attract the niche hotel market to the community. David Gajda of Hollywood Software has agreed to chair the effort. Gajda noted that wherever he has traveled in the world, major tourist centers always seem to have an abundance of small, upscale niche hotels as an alternative to the major chains. While Hollywood is a major tourist draw, it has not attracted such hotels, and his subcommittee aims to find out why not and to determine a strategy to draw them to Hollywood. Gajda and his subcommittee met with CRA officials to discuss ways the Chamber and CRA could work together on the effort.

The Chamber group has already compiled some hotel stats and a list of all current hotels within the district and are honing in on some possible areas to concentrate their efforts. Anyone with ideas or interest is welcome to contact Gajda or a member of the Economic Development Committee.

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Hollywood Chamber Of Commerce Hosted Hollywood Business And Tourism Expo, September 27, 2006 at Hollywood Roosevelt Hotel

The Hollywood Chamber of Commerce hosted its 18th Annual Hollywood Business and Tourism EXPO on Wednesday, September 27, at the Hollywood Roosevelt Hotel, 7000 Hollywood Boulevard.

The 2006 Hollywood Chamber Business and Tourism Expo drew several hundred attendees to the historic Blossom Room of the Roosevelt Hotel. The enthusiastic crowd visited more than 50 Chamber-member exhibitors booths. A straw poll in advance of the Gubernatorial election showed that Governor Arnold Schwarzenegger was favored by 50 percent of the attendees, with Hollywood’s own honorary mayor Johnny Grant coming in second, with a write-in count of 30 percent. Phil Angelides came in third, with 20 percent.

“We put a new twist on this expo by offering our attendees the chance to experience politics from the other side of the ballot box,” said Elizabeth McDonald, Vice President of Tourism and Special Events for the Hollywood Chamber of Commerce. “I mean who knows more about networking and making connections than a good politician?”

Presented by the Hollywood Roosevelt Hotel, Kaiser Permanente and Element Service, Inc., more than 50 exhibitors participated in their own campaigns to be acknowledged as Audience Unlimited won the title of ‘Best Booth’ and left with two airline tickets courtesy of Southwest Airlines!

Each year the Hollywood Business Expo brings out 300-600 attendees including restaurant, travel and tourism media and offers a great opportunity for sponsors, exhibitors and attendees alike.

More than 50 exhibitors participated in the event, which featured some of Hollywood’s most popular entertainment, hospitality, museum, boutique, travel, restaurant, and night club and sports venues and businesses in Southern California. There was abundance of fine food and hors d’oeuvre samples as well as numerous door prizes. Read more...